The reusable paper towel that replaces the roll for good

The reusable answer to the paper towel roll. This larger cloth takes on the big jobs, full-counter wipes, spills, and dish-drying, that a smaller dish cloth can't cover, then washes clean and comes back for more. It is plant cellulose and organic cotton, no plastic, so it does the paper towel's job without the roll and without shedding microfiber in the wash.

Hand holding a large white Plastno sponge towel with orange logo in front of a kitchen sink and tiled backsplash

How it works

1. Wet. Soften the towel with water before use for full absorbency.

2. Wipe. Use it on countertops, dishes, spills, and any hard surface.

3. Rinse. Rinse, wring out, and air-dry between uses. Machine wash or dishwash when it needs a deeper clean.

Plant-based ingredients

Cellulose

Microfiber is spun from polyester and nylon, so it sheds plastic fibers every wash. The Sponge Towel uses plant cellulose from wood pulp instead, a renewable fiber that holds up to 10x its weight in water and breaks down at the end of its life.

Organic Cotton

Organic cotton is woven in for a softer wipe and durability across 1,500 uses. Grown without synthetic pesticides, it biodegrades when the towel wears out, unlike the synthetic fibers in a microfiber cloth.

Plastno Sponge Cloth: plastic-free Swedish dishcloth wiping a kitchen surface, plant-based alternative to paper towels

Why switch to a reusable paper towel

Paper towels are the one kitchen supply you buy again every single week. One reusable towel does the same wiping, drying, and spill cleanup, then goes back in the drawer clean after a wash. That is a roll you stop buying, and no microfiber shedding into your sink either.

What you won't find in Plastno

Human safe

Every Plastno product is made with plant and mineral based ingredients, free from the petroleum-based plastics, synthetic foams, added fragrances, and harsh chemicals found in conventional cleaning supplies. Safer for your home, safer for the people in it.

✗ Microplastic shedding
✗ Synthetic foams
✗ Petroleum-based plastics
✗ Added fragrances
✗ Harsh chemicals
✗ Synthetic dyes
✗ Antimicrobial coatings

Less plastic

From the product to the packaging, every Plastno purchase keeps single-use plastic out of your home and out of waterways. Packaging is intentionally minimal, just a clean paper wrapper and a curbside-recyclable cardboard box. No clamshells, no shrink wrap, no fancy inserts that add waste in the name of looking premium.

✓ Intentionally minimal packaging
✓ Plastic-free, recyclable paper wrapper
✓ Curbside-recyclable shipping box
✓ Paper-based tape
✓ Water-based inks
✓ No clamshells, shrink wrap, or extra inserts

Sponge Cloth vs Sponge Towel

One wipes, one soaks up more. Here's which does what.

Plastno Sponge Cloth: plastic-free Swedish dishcloth made from cellulose and organic cotton

Plastno

Sponge Cloth
$14.00
Plastno Sponge Towel: plastic-free reusable paper towel made from cellulose and organic cotton

Plastno

Sponge Towel
$22.00

Best for

Counters, spills, drying dishes

Best for

Bigger spills, dish-drying, hand-drying

Size

6.5 x 7.5 in

Size

9.5 x 11.5 in

Style

Swedish-style dish cloth

Style

Reusable paper towel

Material

Cellulose and organic cotton

Material

Cellulose and organic cotton

Lasts up to 1,500 uses

Lasts up to 1,500 uses

Machine washable and boilable

Machine washable and boilable

What to know before you ditch the roll

What makes Plastno Sponge Towels better than paper towels?

Size and reuse. Each towel measures 9.5 by 11.5 inches, about the footprint of a full paper towel sheet, and it holds up to 10x its weight in water. Made from plant-based cellulose and organic cotton, it lasts up to 1,500 uses, then biodegrades. For more swaps like this, here is a room-by-room guide to ditching plastic cleaning tools.

How do I use a Plastno Sponge Towel?

Run it under water first. The towel goes soft as soon as it's wet, which is when it picks up the most liquid. Wipe counters, dishes, spills, and sinks, then rinse and wring it out and stand it up to dry. It stiffens as it dries, so it doesn't stay damp and turn sour.

Can I machine wash or dishwash Plastno Sponge Towels?

Yes, and you can boil it too. Machine wash with regular laundry, run it on the top rack of the dishwasher, or drop it in boiling water for one to two minutes. Avoid high dryer heat, which shortens the life of the cellulose. Each towel lasts up to 1,500 uses.

What's the difference between the Sponge Towel and the Sponge Cloth?

Size. The Sponge Towel is 9.5 by 11.5 inches for full-counter wipes, drying dishes, and bigger spills. The Sponge Cloth is 6.5 by 7.5 inches, sized for everyday dish duty and quick wipes. Same cellulose and organic cotton, same 10x absorbency, same care routine.

Are Plastno Sponge Towels biodegradable at the end of their life?

Yes. Each towel is plant-based cellulose and organic cotton with no plastic backing, no synthetic dyes, and no antimicrobial coating, so it biodegrades once it wears out. It breaks down in backyard or municipal compost where accepted. Not third-party certified.